brand squatting


Google Promises to Protect ‘Global Brands’ From G+ Squatters

After months as a consumer-only beta, Google finally opened up its Google+ social network to companies this week, launching Google Brand pages. While response to the new brand pages was tepid (Robert Scoble penned a rather scathing review), it didn’t take long for folks poking around the new feature to identify a serious shortcoming: Google brand pages allow pretty much anyone to stake out a page for any brand, regardless of their affiliation with it.

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