Jon Fisher


Seeking Crowd Engagement, Startup Stumbles On New Tool For Crowd Control

When CrowdOptic, a Silicon Valley, venture funded startup, developed a cool application that could stream real-time, context-aware information streams to mobile devices, the applications seemed straight-forward (and lucrative) enough: a blend of advertising and broadcasting that sports franchises and concert promoters might use to create an enhanced and “immersive experience” for fans attending live events. Along the way, however, the company discovered another, even more powerful use for their technology: crowd control.

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