tracking



If you’re still wondering when the future will get here, stop looking to the skies for flying cars and look down at your iPhone the next time you walk into an Apple store. The company has just kicked off a new in-store tracking initiative that uses Bluetooth to push offers and notifications to customers as they wander through the aisles looking at Beats headphones and One Direction phone cases.

Two congressmen have accused Facebook of dodging questions about whether it tracks the activity of its 800 million members. On Monday, Representatives Ed Markey (D-Mass) and Joe Barton (R-Tex.) questioned the reasoning behind a recent patent application by the site that suggests it may use information from its users for targeted advertisements.

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