Chrome’s Fail Folder

There’s something very retro about the “fail folder,” Google’s go-to image, which pops up on the Chrome Web browser every time you, say, lose your Internet connection. It’s colorless and two dimensional and its size and shape not so subtly recall the beloved GUI of early vintage Macs. Google made billions following a “less is more” ethos and – it seems – the same idea extends to its 404 error pages.

There’s something very retro about the “fail folder,” Google’s go-to image, which pops up on the Chrome Web browser every time you, say, lose your Internet connection. It’s colorless and two dimensional and its size and shape not so subtly recall the beloved GUI of early vintage Macs. Google made billions following a “less is more” ethos and – it seems – the same idea extends to its 404 error pages.

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