Nearly three months after marketing services firm Epsilon had its system breached, the company has begun to rebuild the security of its e-mail marketing platform.
The firm has unveiled an array of enhancements they claim will mitigate “electronic crimes in motion” according to a press release issued Wednesday. Those steps include alerts based on suspicious activity and using two-factor authentication to limit access to the company’s e-mail platform.
Epsilon is partnering with Verizon on the plan, using Verizon’s cloud-based IP-tracking service.
Additionally, the firm has plans to push out a new anti-phishing project that’ll distinguish real communications from fake ones later this year.
News of the compromise at Epsilon first surfaced in early April when it was reported that on March 30 there had been an unauthorized entry in the firm’s e-mail database. While the information exposed was limited to customer names and e-mail addresses, dozens of corporations, including Walgreen’s, Best Buy and Target were included in the breach.
