Hootsuite’s Fail Owl

Hootsuite is everyone’s social media management platform – allowing mere mortals to manage complex social media campaigns across Facebook, Twitter, LinkedIn and the like. And Owly, its wide-eyed mascot, has become synonymous with the service. But, like any Web-based service, sometimes Hootsuite just can’t find the page you’re looking for. To make the best of a bad situation, the site features a praise-worthy “404 Fowl Not Found” page that depicts Owly on the back of a carton of milk.

Hootsuite is everyone’s social media management platform – allowing mere mortals to manage complex social media campaigns across Facebook, Twitter, LinkedIn and the like. And Owly, its wide-eyed mascot, has become synonymous with the service. But, like any Web-based service, sometimes Hootsuite just can’t find the page you’re looking for. To make the best of a bad situation, the site features a praise-worthy “404 Fowl Not Found” page that depicts Owly on the back of a carton of milk. Among the reasons you could’ve gone to the 404, Hootsuite notes the page has moved, no longer exists, “You were looking for your puppy and got lost,” or “You like 404 pages” – which, in our case, is true.

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