November, 2010: PS3 Master Key Hacked Retweeted – by Sony

Maybe the only thing worse than having the master key to
your company’s incredibly valuable video gaming platform published online by a
brilliant and iconoclastic hacker is having the social networking account for
the fictitious TV personality your company spent millions of dollars creating
forward said master key to his tens of thousands of giddy followers.

Maybe the only thing worse than having the master key to
your company’s incredibly valuable video gaming platform published online by a
brilliant and iconoclastic hacker is having the social networking account for
the fictitious TV personality your company spent millions of dollars creating
forward said master key to his tens of thousands of giddy followers. And that’s
exactly the position that Sony found itself in when a clueless dweeb in charge
of @TheKevinButler, the Twitter account for Sony’s ultra-square fictional
marketing executive, unwittingly retweeted the PS2 master key to Kevin’s 69,000
Twitter followers. The slip up probably didn’t do much to increase the damage
of the GeoHot hack – but it sure didn’t help.

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