Sony Computer Entertainment of America’s President and CEO, Jack Tretton kicked off his company’s E3 conference appearance with an apology to all those affected by the outage that has plagued Sony for better part of the last two months.
Tretton started his speech by addressing what he referred to as the ‘Elephant in the room.’ Specifically, the embattled CEO apologized to all of Sony’s third party developers, retail partners, and finally, the consumers, which he called the “life-blood of his company.”
The apology was as sincere as it was promotional, but Tretton managed to lighten the mood a bit by telling the media that they were welcome for the veritable media-storm that has followed his company through the highs and lows throughout the process and brightened the days of tech editors everywhere.
The apology was an unavoidable public relations move for the company at one of the industry’s most popular gaming conferences, but it in no way closes the book on this chapter of Sony’s existence. In fact, an Anonymous splinter group of hackers calling itself LulzSec publicized another hack of the electronics giant as recently as Monday.