Yeezy Fans Face Sneaker-Bot Armies for Hot Kicks Releases  

Sneaker bots are scooping up the new Yeezy “Ash Blue” and “Quantum” shoes to resell at a huge markup.

Shopping bots are likely to make it tough for everyday sneakerheads to get their hands on a pair of new Adidas Yeezy shoes from Kanye West as more styles become available through retailers in the next few months.

Researchers at Cequence Security track bots across the internet, and the company’s hacker-in-residence, Jason Kent, told Threatpost that sneaker bots are plaguing new shoe releases, like the Adidas Yeezy “Ash Blues” released in late February, and creating legions of frustrated customers who can’t get new products.

While regular shoppers are stuck working through a retailer’s web interface, Kent said these sneaker bots get in through the site’s API, a much more efficient route to scoop up product. The sheer numbers of these bots, which can be deployed by the thousands and automated to buy the shoes, also make them formidable opponents.

Sneaker Bots Are Cheap, Easy to Get

And the technology is easy to get. Sneaker-bot software provider KodaiAIO currently shows it’s “sold out” but is priced at $175 for two months and $59.99 per month after that.

These Yeezys are listed on eBay for more than double their retail price.

KodaiAOI comes with an online dashboard for easy use and promises to “restock” its offering once a month. The software said it’s goal is to keep the user from ever missing another sneaker release, and will even organize sneaker shoppers into teams for maximum impact.

There are many other versions of sneaker-bot software out there for sale, like CopSupply, and a whole Copping Sneakers Starter Kit to get started that costs $499 per year.

That might seem a little steep, but reselling these limited release shoes is big business, which Kent said totals in the billions of dollars every year. He added that the resell price on sought-after sneakers is usually about twice the retail price.

“There are 15-year-old kids making $200,000 out of their garage selling sneakers,” Kent said.

Yeezys Already Marked Up for Resale

The Yeezy 700 “Suns” released in January retail for $240 but resellers still have listings on eBay priced at $670 and up.

But Kent has good news for sneakerheads: He predicts by this time next year, retailers will have to get sneaker bots under control if they want big brands to continue working with them.

And it’s not just shoes — the recent releases of the PS5 and Xbox last fall were marred by armies of bots scooping up all the consoles and reselling at astronomical markups. And Nvidia has tried to thwart some of the bot-buying and resale market for its GPUs: This week’s launch of the GeForce RTX 3060 — a ray-tracing-friendly, advanced gaming graphics chip — also throttles Ethereum mining. It’s a move meant to be a disincentive those catering to cryptomining enthusiasts who are willing to pay astronomical resale prices for the elite processing chips online.

Building consumer frustration is forcing companies to get serious about bot mitigation, Kent explained. “We have made tremendous strides in this space,” he said.

Sneakerhead Tip for Battling Bots

Kent also offered a couple of tips for real live shoppers trying to get their own pair of Yeezy 700 “Sun” sneakers. First, the race is on to get the shoes in an online cart, but if at first they’re not available, just hang out and wait a few minutes, he suggested.

If the bot accounts have trouble with their credit cards and can’t complete the “checkout” phase of the transaction, the inventory is swept out of the carts and made available again.

“Your competition is thousands of fake accounts,” Kent said.




Suggested articles

Time to Build Accountability Back into Cybersecurity

Chris Hass, director of information security and research at Automox, discusses how to assign security responsibility, punishment for poor cyber-hygiene and IDing ‘security champions’ to help small businesses.


  • Weldon on

    This obviously is nothing new! Every single SneakerHead is sick and tired of BOTS. It's only the irresponsible and jackass's kids that think this way of purchasing new releases is legit. If I could I would punch each and every one of these moron 12 year olds in the nose! Money has corrupted them b4 they get a chance to even understand real business.
  • A Sneakerhead on

    I’m sorry, but this article couldn’t be more wrong. First off, there is no such thing as a Yeezy Boost 700. The boost technology from Adidas is not present in this model of Yeezy. Secondly, the way bots work is much more complicated and expensive than the writer would suggest. Bots are not as simple as just buying a bot and gaining instant success. There’s proxies, card profiles, one-click gmails, cook groups, etc. All of those things cost money too. Please don’t write misleading articles like this if you’re not going to do the research.
  • Brett Tiernan on

    I am also seeing this happen with the U.S. Mint on Special releases. Recently and even before this, the U.S. Mint offered a Reverse Proof $1 dollar Silver Eagle for $73.00! The offer was for approx. 300,000 coins and they sold out in Less than 15 Minutes!!! Since I had mine on Reserve sale, mine was Auto-shipped the day it was available but Thousands of people were stuck trying to Click the "Put in cart" button and never could finalize the sale.

Subscribe to our newsletter, Threatpost Today!

Get the latest breaking news delivered daily to your inbox.