Google + reCAPTCHA Could Raise Bar in Anti-Bot, Anti-Spam Fight
Locked in a cat-and-mouse game with spammers who use bots to defeat anti-fraud mechanisms and create fake accounts, Google today announced a deal to acquire reCAPTCHA, a company that provides those squiggly words at login screens.
The ReCAPTCHA deal isn’t exactly a security transaction. Strategically, it gives Google an excellent crowd-sourcing tool to beef up its already impressive machine-vision algorithms (think book-scanning and maps) but, in the long run, the ability to use CAPTCHAs that are near-impossible for bots to decipher allows Google to raise the bar significantly in the fight against bots and spam.






